Why Google Backtracked on Its New Search Results Look
The internet giant, which some lawmakers and regulators say has grown too powerful, tweaked the way it displayed ads on search results. It [...]
2
02, 2020
1
02, 2020
Google: Super Bowl Ads Lag Behind When it Comes to Gender Equality
YouTube’s parent analyzed 273 spots from 2015 through 2019 Women accounted for 47% of total viewers of Super Bowl LI in 2017, according [...]
29
01, 2020
25% of British 18-24 year-olds are more likely to observe branded DOOH ads if they incorporate live content
Consumers aged 18-24 are 25% more likely to observe branded DOOH ads when they include live content, a new study from Ocean Outdoor indicates. The [...]
4
09, 2017
Google Breakfast Briefing: The Mobile Revolution
The Google Breakfast Briefing on Friday September 1st 2017 was on “The Mobile Revolution”, based around the premise that in today’s connected world [...]
5
06, 2017
Google Breakfast Briefing: Advertising Audiences
The Google Breakfast Briefing on Friday June 2nd 2107 provided some insights into “Audience Advertising”: the three primary sources of audience data, their [...]
5
05, 2017
Google Breakfast Briefing: Data to Insight
Today’s Breakfast Briefing, held at Google’s HQ on Barrow St in Dublin, and covered the topic of “Data to Insight”. To set the [...]